anonymity, privacy, data control, no-tracking
a luxury lost in the cloud
services under construction
It is so obvious, that all the traffic that goes over the Internet is tracked and analyzed. That allows to define business markets, user trends and obtain an absolute knowledge, about things that a few decades ago were probably considered personal information. As all the services are keep growing under the concept of a “cloud infrastructure”, our ability to control our own data disappears gradually. It is replaced with an illusion of control as we delegate trust to the service providers. The majority of the users do not understand the impact and they are unaware of the technical aspects of tracking, which runs silently at the background of each offered service.
…because awareness is missing…
The unavoidable exposure of the information tracking that takes place over the network triggers several actions by communities or individuals, which try to balance our ability to control the information that we will expose to the public. A number of different services around privacy, anonymity and data control already exists and becoming more and more popular. These services try to provide an alternative exit for gain back some control over decision making, that has been lost unconsciously.